portfolio

Alyssa

Brownsmith

Events, Marketing, Sales, Design

Bio

I am an event, marketing, ​sales + creative design ​professional. AKA, the ​unicorn you’ve been ​seeking.

I’ve spent over ten years of my professional life helping ​clients find and deliver their business goals and create ​project + brand identities in ways they never knew were ​possible.


As a multi-dimentional thinker, I have worked with non-​profit, start-ups, government, small and large businesses ​that include Innovate BC, TED Conferences, IDSWest, + ​Vancouver 2010.

Hand putting wooden five star shape on table. The best excellent business services rating customer experience concept

Ba​ckground

  • Youth Innovation Showcase - 2019 to 2022
  • Sweatin’ For Science - 2021 to 2023
  • BCTECH Summit - 2018 + 2019
  • Canadian Bar Association - 2020 - 2023
  • Talking Stick Festival - 2017-2018
  • Vancouver Folk Music Festival 2014-2017
  • Formula Four - 2014-2015
  • RAW: Natural Born Artists - 2014
  • IDSWest - 2013
  • Alzheimer Society - 2012-2013
  • Ride to Conquer Cancer - 2011
  • Vancouver 2010 Olympic + Paralympic for ​Sponsor, McDonalds - 2009-2010
  • TED Conferences - 2008-2009

Expertise

  • Branding & Visual Communication
  • Event Management
  • Creative Project Management
  • Partnership + Revenue Development
  • Digital Communication
  • Brand Refresh and Transformation

Ed​ucation

  • Fanshawe College | Fashion Design and Production
  • Stanford University | Organizational Analysis
  • Duke University | Behavioral Finance
  • Northwestern University | Sports Marketing
  • Udemy | International Diplomacy + Protocol
  • Upskillist | SEO + Digital Marketing
  • Upskillist | Business Leadership + Management
  • VSB | Project Management, Level 1

Event ​Management

From virtual to hybrid to in-person, small to large scale, ​I’ve had the privilege to bring projects to life in the roles ​of Event Manager, Event Marketing Manager, Sr. Event ​Manager, Event Director, Operations Manager + ​Managing Director.

Communication

Relationship Building

Problem Solving

Strategic Thinking

Cross-Functional Collaboration

Negotiations

Proposals + Contracts

Lead Generation


Revenue + ​Partnership ​Development

People Holding Jigsaw Pieces

Working with clients to define their revenue goals, strategy ​and execution. I have been integral in the procurement of ​millions in sponsorship sales, multi-year partnerships and ​brand loyalty through a process of believing that it's not ​simply bottom lines that count, but truly listening, ​understanding and creating a symbiotic relationship with ​financial partners, attendees and stakeholders to deliver ​products and services that truly matter to them, ensuring ​continued support, referrals, repeat business and long term ​success.

Program ​Development

Keynote Speakers

Multi-Track Programs

Workshops + Webinars

Small Stage Sessions

Off-site Events

Sponsor Inclusions

Team Building

Experiential Activations

Young woman planning business program with laptop.

Marketing

Young woman planning business program with laptop.

Copywriting

Creative Strategy

Print + Digital Signage

Logos

Colour Theory

Social Media

Brand Identity

work

Brand Identity

I worked to create simple, thoughtful and ​approachable brand identities. with clean ​colour scheme and modern forms as the key ​elements.

Print + Digital ​Collateral Designs

Brand Redesign

2023 Brand Redesign:

I helped a non-profit ​organization update their ​visual identity and transform its ​brand into something fresh ​and aligned with a more ​industry-inclusive direction.

Old Branding:

Web Design

Experience with website design, ​copywriting and online profiles.

eventure.

the

collective

Logo Design

I’ve designed for different industries + events ​to create unique and memorable logos, ​brand guides and colour variations.

Events | Apparel | Community Events | ​Travel | Science | Tech | Innovation | ​Arts | Music | E-Commerce

I help businesses ​fulfill their vision ​through meticulous ​project management, ​revenue development ​or brand identity that ​is clear, strong, and ​reflective of what ​they are as an entity.

Work with me

Phone Handle and Words CALL ME
Black and white outline icon of the linkedin logo

locations +STATuS

Vancouver, CA

Los Angeles, USA

London, UK


Canadian + UK Citizenship

*In the process of obtaining an EU ​Citizenship

preferences

Remote | Hybrid

Contract | FT | PT

Phone

1.604.729.7626 CDN

1.747.388.2498 USA

+44 (0) 747274 1260 UK

Email